For Real Estate Professionals
Is it “Design,” or “Staging?”
Barbara Jacobs offers
Color and Design Services
for Real Estate Professionals
Whether You Need “Design” or “Staging,” You and Your Clients can Benefit from These Professional Design Consulting Services.
Color is the creative staging necessary for any property, whether residential or commercial.
Barbara Jacobs has enough depth in her experience to comfort and guide even the color blind… Her summation is presented in remarkable detail, which leads to the roadmap for the painter.
It is a rather seamless process, created from years of professionalism.
Thank you, Barbara, for all that wisdom.
—Susan Schlossberg
Real Estate Professional, Cambridge, MA
Services Designed to Help!
As a real estate professional, you know that “color is key” in making that all-important first impression to a new buyer.
Whether for a condos and HOA groups, an individual residence or a commercial location, the same principles apply.
Our 5-Step Process is an effective way to address changes.
And on the other hand, your new homeowners will want to be making their new house their own very personal home environment.
Staging Consultation Adds Value
- Revise the existing space in various ways, to create focus
- Review/revise furnishings and accessories
- Maximize the best features – minimize others
- Artwork – Yes, it can make a difference. Selection and installation are both important.
- Interior color
- Exterior color
Curb Appeal
- Consulting about paint colors, roofing, stone, shutters, lighting
- Millwork, and other materials to incorporate both practical and aesthetic items
- Plantings, and architectural details (adding, removing, or changing specific items in some way to enhance the property)
And this unique service...
Designer Color Palettes™– a new way to visualize colors!
Because you and your clients can see the property with new colors—before painting—it’s a great tool to inspire your clients with fresh color ideas, both Before and After the sale.
DCP™ is our own proprietary system
This exciting viewing process allows you to see what the advertised property or newly purchased property will look like with new colors—before the investment has been made in actually painting.
Two very different examples: The little cottage above, with 3 different color schemes, is just one example of how color makes a big difference!
The larger home shown below was color design interior and exterior, preparing for sale.
What's in a Word?
As you can imagine, the word “design” carries a lot of hidden information.
Many levels and areas of expertise are included there. Therefore, for the purpose of this discussion, a designer is a professional who specializes in home design, renovation, and decor.
The term “decorator” usually applies to someone who is not involved in actual physical restructuring of the space, or creating lighting and electrical plans.
That work is for professionals in the field who have specific education and experience and often special licensing.
This of course would include architects and other licensed design-build professionals
About "Staging"
Some of the aspects of staging are in the list above. Staging can be consulting—or actually moving things around.
Sometimes staging involves inserting new (rented or borrowed) furniture and other decor items into the space to give it a more inviting look.
But often using some of the existing furnishings is also possible. Each location and client is different.
So, back to the initial question…What is “Design,” and what is “Staging?”
If you do work with stagers who select colors, I am happy to use my DCP process with the colors they have selected.
Just send me a note with your questions.
Create the invitation to imagine.
Many real estate professionals work with stagers. and therefore already have a good idea and experience with that process.
The process of “Staging” usually covers the field of helping revise the home to be more “neutral” in a sense.
Ideally this will result in a space that is not just empty and vacant looking, but a house that has a minimum of highly personal items of the current owner that might dominate the feeling of the space.
After all, we want it to feel inviting in many ways – ideally, to be inviting just as shown.
We also want to invite the prospective new owner to use their imaginations, so they can personally identify with the house and project themselves into living there.
Color choices can play a significant role in creating the ideal results.
Barbara selected the colors for my whole house, exterior and interior. Neighbors would stop by to ask about the exterior as they admired it so much and wanted to copy it. The interior was soothing and perfect for the 1912 Craftsman home.
It contributed to the rapid sale. Outstanding cost effectiveness.
—G.A.
Exterior and Interior Color Design
Belmont, MA
Let’s Make Something Beautiful Together
Subscribe to our newsletter
Join our subscribers who enjoy occasional updates on topics of art, design, color, and more!
By Appointment
call. text. email.
Phone
508 . 472 . 8105
barbara@integralcolor.com